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Hi! I’m Rachel.

I love cake, coffee, all the TV, writing, true crime and city living. I’m a brand licensing director by day, a hardworking mom to 2 sweet babes, a wife to my long time love, and a writer whenever the chance arises. I adore cooking and baking, but most of all eating the goods.

I started The Avid Appetite in 2010 to share recipes and delicious eats from my kitchen in Jersey City that my husband, Shaun, and I have enjoyed. I’ve developed recipes, eaten my way through cities and street fests and written about it all. Along the way, TAA has been featured on USA Today, Better Homes & Gardens, Babycenter, Buzzfeed and many others.

In 2013, I had a baby girl, Penelope. My smart and sassy girl is now five, loves cooking and baking and TV, just like her mama.

In 2017, I had a baby boy, Henry. My sweet puppy dog is 16 months and already loves being in the kitchen with us, albeit in a more banging-pots-and-pans-while-trying-to-turn-on-the-oven sort of way.

I’ve been blogging for so many years. As my stages of life changed, so has this site. But it’s always been here for me, through thick and thin, and I hope it can be here for you too. I love sharing what goes on in my kitchen, so pull up a seat and dig in.

You can find me on Instagram, on Facebook and Twitter, as well as on a second Instagram account, @workingmomproblems, where my friend Carly and I talk about all things working moms!

Welcome!